Terry Thornton nominato vicepresidente senior per lo sviluppo commerciale e l’integrazione di Princess Cruises
Veterano altamente affermato del settore delle crociere per rafforzare le aree chiave di interesse per il marchio di crociere più iconico al mondo
Princess Cruises ha annunciato oggi che Terry Thornton – un veterano del settore delle crociere di grande successo con quasi quattro decenni di esperienza in operazioni commerciali, finanziarie, di pianificazione e dispiegamento di itinerari e portuali strategiche – è stato nominato Senior Vicepresidente dello sviluppo commerciale e dell’integrazione.
Nell’ultimo anno Thornton ha lavorato a stretto contatto con la leadership di Princess come consulente commerciale strategico e ora riporterà direttamente a John Padgett, presidente di Princess Cruises, nel suo ruolo esecutivo a tempo pieno. Lavorando in tandem con i leader commerciali, marketing, vendite e portuali dell’azienda, Thornton sarà responsabile di dirigere tutte le decisioni strategiche e tattiche integrate con l’obiettivo di massimizzare le prestazioni finanziarie e costruire sulla distinzione di Princess come il marchio di crociere più iconico del mondo.
Terry Thornton Named Senior Vice President of Commercial Development and Integration at Princess Cruises
Highly Accomplished Cruise Industry Veteran to Strengthen Key Areas of Focus for World’s Most Iconic Cruise Brand
FORT LAUDERDALE, Fla. (March 6, 2023) – Princess Cruises today announced that Terry Thornton – a highly accomplished cruise industry veteran with nearly four decades of experience in commercial, financial, itinerary planning and deployment, strategic port operations – has been named Senior Vice President of Commercial Development and Integration.
Over the past year Thornton has worked closely with Princess leadership as a strategic commercial consultant and will now report directly to John Padgett, President of Princess Cruises, in his full-time executive role. Working in tandem with the company’s senior commercial, marketing, sales and port leaders, Thornton will be responsible for directing all integrated strategic and tactical decisions with a goal of maximizing financial performance and building upon Princess’ distinction as the World’s Most Iconic Cruise Brand.
“With more than four decades in a wide range of cruise industry leadership positions, Terry will focus on accelerating the commercial development and overall financial performance for Princess through integrated deployment, pricing, revenue management, marketing, sales and information intelligence initiatives,” said Padgett. “Terry’s 30-plus-years at Carnival Cruise Line building a high performing, resilient and efficient economic model will be instrumental to Princess Cruises’ continued inroads toward next-level economic performance.”
Thornton began his career with Norwegian Cruise Line in financial and marketing planning, before helping to establish two luxury cruise start-ups – Sea Goddess (now SeaDream) and Windstar.
Following Carnival Corporation’s acquisition of Holland America Line and Windstar, he joined Carnival Cruise Line in 1989. During his tenure at Carnival, Thornton held senior roles in all commercial areas including marketing, distribution, pricing, revenue management, fleet deployment, itinerary planning, port development and maritime operations, consistently delivering strong results and playing a critical role in the company’s success.
More information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company’s website at www.princess.com.
